5 Pretty 2025 Color Trends You Can Shop for Under $100

One of the easiest (and my personal favorite) ways to reinvigorate my wardrobe for a new year or season is by adding a fresh touch of color to my ensembles. Since this is my favorite subject (I am a bona fide nerd when it comes to color theory), I'm always excitedly looking out for what hues dominate the runway shows and keep a close eye on Pantone's trend forecasts.
We saw plenty of tried-and-true neutrals on the spring/summer 2025 runways (think navy, beige, black, and white), as well as some unexpected vibrant hues such as emerald green and tangerine, but it was the omnipresent soft, romantic, and pretty hues that caught my eye this year—lead by designers such as Alaïa, Khaite, and Chloé.
Powder pink had a dominating presence on the runways this season, along with soft pastels such as butter yellow and mint—spotted on everything from ethereal sheer separates to pretty lace dresses. An array of gorgeous blue hues sprung up in practically every collection from vibrant cerulean at Miu Miu to baby blue hues at Stella McCartney.
Whether you add a touch of color with an accessory or go for a full head-to-toe look, the colors below will add a pretty touch to your outfits throughout the year ahead. The best part? You don't have to spend a fortune to lean into the color trends. In fact, I've kept all my shopping picks under $100.
Powder Pink
Soft, feminine, and muted shades of pink dominated the runways in pretty fabrications such as satin, organza, and in a whole host of silhouettes, backed by major designers from Alaïa to Khaite, Chanel to Victoria Beckham—to name but a few. Expect to see wearable, delicate powder pink at all our favorite retailers come spring.
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Butter Yellow
Pale yellow has been trending for a few seasons now, and 2025 sees no signs of the color trend slowing down. On the runways we saw the light lemon-tinged hues in soft and romantic silhouettes—from Chanel to Toteme. Whether you opt for an ethereal dress or a chic top, you'll be sure to look on-trend in the fresh hue.
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Mint
Appearing in sheer, chiffon, lace, and romantic layers, pretty shades of mint green made an unexpected and dominant mark in the spring 2025 collections. The calming shade is guaranteed to add a fresh touch to your 2025 outfits.
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Sky Blue
Blue was in abundance on the spring/summer 2025 collections—from striking cerulean at Miu Miu to blues with a dusty-tinged boho vibe at Chloé, beautifully draped baby blue dresses at Acne and Stella McCartney, and soft tailored pieces at Rabanne—there were a whole host of silhouettes featuring a range of calm and cool sky blue hues.
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Cream
Designers all agreed that the latest neutral hue to take center stage in 2025—albeit in an understated way—is cream. The off-white milky hue showed up in some of the season's most elegant looks on the runways, in the form of sheer sets to relaxed tailored pieces and pretty lace and satin ensembles. Expect this cashew milk color—with quiet-luxury vibes—to be the It-neutral the fashion set will embrace throughout 2025.
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Judith Jones is the associate shopping director at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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