This Simple One-Piece Is the Surprise Must-Have Swimsuit of 2024

published 2 August 2024

Don't believe a one-piece swimsuit can break the internet? Think again. Jennifer Lopez shared a mirror selfie on Instagram during her sun-filled birthday week in the Hamptons wearing the must-have swimsuit of the summer: Gooseberry Intimates' One Piece in White. Over one million likes later, it's safe to say the singer's relatively conservative suit choice caused a stir.

Clearly, this is not your basic one-piece. Bringing the drama with a plunging neckline, this bathing suit has quickly earned cult-favorite status among style stars worldwide, including Sydney Sweeney, Blake Lively, and Bella Hadid. Plus, did we mention it comes in practically every color of the rainbow?

Go ahead and set aside your go-to two-piece, and opt for a swimwear trend that's a little more unexpected during the final weeks of summertime. Keep scrolling to see major beach or pool party OOTD inspiration (the gold jewelry adds to the drama perfectly) from J.Lo, then shop her exact suit and similar styles from other brands.

Jennifer Lopez takes a mirror selfie while wearing a white one-piece bathing suit with plunging neckline.

On Jennifer Lopez: Gooseberry Intimates One Piece ($99); Jennifer Fisher earrings

Shop Jennifer Lopez's Exact Swimsuit

Gooseberry Intimates

One Piece White

This suit comes in 15 different colors, but we're wowed by the white.

Shop Similar White Swimsuits

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Looking for options? Experiment with the snaps to adjust the neckline.

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Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously at Who What Wear as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.